SHOULD ANYONE BUY YOUR PHOTOS
a lot of people clean up their image. Compare the way you dress to the way Eddie dresses.
your studio to Eddies studio.
probably agree that why would they visit your establishment
unless they are desperate, why should they take you seriously
if you don't look like the professional you pertain
were several photographers at the Direct Marketing Seminar in
Auckland and one of them made a remark that there was a marked
difference between the people at that seminar and those that
we see at Photographic seminars in the way they dressed. I also noticed that myself.
ARE IN THE MEMORY BUSINESS
just stating that fact by itself is not sufficient because we
have to show people the way in which we use memory.
we have photographs on display in our reception rooms we must
show photographs of those photographs being used in their final
means if you have a 30 x 140 photograph on display of your family
or any other family you should do a photograph of that room
setting to show that photograph in use, to show that it can be used because for all your
customers know those large photographs may be for display
only and may never be used on location.
assume your customer knows anything.... ..and remember the golden
rule of Direct Mail Advertising...
their proofs do not represent the best you can produce then
you are doing dis-service to yourself , to them and to the profession
as a whole. Every photograph you produce must be the best you
can produce and no holds barred.
NEW VOGUE LOOK
particularly hear this criticism coming from photographers involved
in Advertising Illustrative photography when they are talking
of the faults of wedding portrait photographers.
the average customer that walks into your studio door has not
got the ability, the looks, or the body to get into those poses
you see in these fashion magazines, they don't the clothes or
the ability to make-up or the training
for these sort of photographs.
it does not mean to say that you can't incorporate
into your deluxe sitting the services of a beautician to make
this person up.
you can't include a fashion co-ordinater to co-ordinate their
clothes. Then let your imagination run riot with the type of
photography you can create but of course be aware the photograph
will look nothing like your client WAS before, which of course
if the "New look" is enough won1t effect
majority of beautiful women don't have to pay to have their
photographs done because everybody will photograph them for
talks of specials that he has run where he has given a discount
on 20 x 16s in that way
they come in to buy large prints.
also talks of people not necessarily wanting to buy large prints
and end up buying 10 x 8s and often being unhappy with them.
talks of people of buying for price only without any concept
of size of prints. He talks of people buying photographs that are far too
large in the head size.
is a simple answer to all of these problems in that you can
use Franz Barta system (if one is as good as Franz was ) and
just have the one price right through to 20 x 16.
means that they can have any size as they like for the one amount
.... but remember you must be good and you must be known to be good to be able to do this.
avoid your customer ordering a print that is too large for the
head size you must be like Phil Charis and have a discussion
with them before you take the photograph.
must explain why you are having the discussion, how important
the ratio of head size is in the finished photograph and even
if they place the photograph high up on a l6ft stud in their
lounge the head will still look out of proportion if it is too
everything else is relative in the room and immediately you
get something that is out of proportion it is no longer the
beautiful work of art that it can be but a slight jarring note.
be professional in your approach to your customer discuss the
appointment with them before you start, discuss size, discuss
where theyre going to hang it and produce the results accordingly.
to remember to do these things you must be professional in your
work, professional in your approach and professional in the
work that you produce.
enough will NOT do.
CAN YOU CONVINCE THEM?
lot of the problems, I believe, is tied up in the way in which
people look in the photographs.
the work that is produced, that is creating the problem....
I feel a lot of the answer is tied up in negative retouching
and print finishing and
when I talk of print finishing I don't mean slapping Exhibitex
on the top of a spotted print, I mean retouching the' blemishes
out of a persons face, easing the lines, making them look the
way they would like to look.
You must also make the people look rich, make them look important, why shouldn't they look like a million dollars
may never look like that again they certainly won't look any
younger than a photograph that you've made that flatters them.
the story about clock faces you would not hang a wrist watch
on the wall so that you knew the time. A clock that you hang on the wall has to be able to be
read from a least 6ft with ease so. This is the way in which you can discuss photographs
to people that the head should be big enough so that you can
see the expression in everything like this from a reasonable
distance otherwise you may as well put the photograph in a photo
not confuse the way in which Doctors, Lawyers, Dentists, Accountants
you always have to wait.
are always very hard to get in to see.
these things are at stake you will make sacrifices with both
your time and your life style. So you will fit your life around a Dentist or Doctors
your going to be wiped out in a court case you certainly will
find time to fit that into your busy schedule.
a photographer most times they are considered to be nuisances
and unless you can build up a following where they consider
you the same as a Doctor where they will cancel a Doctors appointment
to visit with you then I am afraid you are just going to have
to fit your appointment book around the lives of your clients.
are in the Service Business and therefore your business should
be designed to meet that of your clientele.
your clients find it convenient to shop with you between 12
noon and 8pm in the evening that is the hours that your business
should be open.
says its a riot every Friday night in his reception room with
so many people packing in. This to me means that his hours of business perhaps should
be from some stage in the day through to 9pm every night.
this is the only time that his clients can get in this is the
time that his and everybodys business should be open. However everybodys business is different and you must
study your clientele and find out what hours suit them to shop
in your place of business then design your business accordingly.
they do not have to have their photographs taken.
you have to stay open till 9pm every night and I do not believe
it would be every night, I believe that it should be very easy
in every town throughout New Zealand (and City) to get the staff
that you want to work those odd hours.
can get some mighty good staff to work with you from say 6pm
hours would suit almost any married woman in New Zealand with
small children because her husband would be home to look after
the children and there are some mighty good sales people out
there who would welcome the opportunity to work three hours
a day and there is nothing to stop them using their telephones
at home during the day to make the appointments for that particular
be flexible, open the hours in which you can do the maximum
business because I believe that is what you should be in a business....
of the retail trade is open on a Saturday morning these days
because thats when the public want to shop.
the States, a lot of shops are open on Sundays and do a roaring
styles are changing, concepts are changing, keep up with that
change or go out of business.
x 16 verses 5 x 4
course there is one train of thought that these should be projected
for them before they see them and of course there is an equally
strong argument for letting them take them home and projecting
them when they come back.
think trans-proofs may change this whole concept because they
certainly cannot take the trans-proofs home with them and the
brilliance of colour that you will get with the trans-proofs
certainly will have an impact on your clientele that you can't
get with the Paxiscope so you'll probably find that when these
trans proofs become available round the end of November that
it may change the complete concept of how to do business.
pull your customer over and show them....
look at what I'm doing for my grandchildren' It will get your
customers thinking and you are showing ways of using photographs.
are showing your family tree in photographs.
was a complete outline on this in a newsletter some months ago
so refer back to that for the complete story.
The scene is at the Princes
estate and continues....
Gorings Aide-de-camp had
produced a Leica and was snapping away at the scene, to the
irritation of Hatvanyi, who believed that photographs were middle
class... "Gentlemen had themselves painted.”
This is basically why
the majority of photographs have never been completely accepted
to be hung on the walls of peoples homes.
You must make your photographs
look more like paintings to overcome this sixth sense resistance.
This is the reason Phil
Charis’s portraits look like paintings.
This is the reason Phil
Charis never has a toothy smile on display.
Can you name me one of Rembrant’s paintings that has a toothy smile? If that was good enough for Rembrant and thats the style people accept, why not investigate it, it could be the means to double your income.