NEWSLETTER FOR JULY 1985 VOLUME 79
IS NOT LOST
say that whilst the sixties felt why bother with all the fuss
and worry of a wedding, they thought let's just live together,
it will be okay, but the eighties generation isn't going to
be fobbed off with that sort of nonsense. They want the full
bit in church, white gown, veil, 240 Dollars worth of bouquet,
limos the lot.
means the wedding business is not going to die. She goes on to say that party dresses, formal wear etc. are all back in the school balls. Not only that, but they are being held in top hotel ballrooms
with the guy hiring a glossy limousine to transport the date
to the function. If
this the case, it could be worthwhile looking at your local
schools and seeing if this is happening there, and if they are
dressing up like this, surely its right in line for photography.
this rate we will be back Deb balls and all the business they
PRINCE OF WALES AND THE ROYAL KIDS
no longer will have to show you the photo, the damn thing is
coming out in a postage stamp. Look for the 35c Health stamp and ask yourself whether
you couldn't do better. The posing, the expressions, the background, its all
things that give photography a bad name.
FOR OCTOBER Volume 80
IS YOUR IMAGE?
is a great temptation if you have stock that is not moving in
the way of frames or albums, to put a reduced price sales figure
on it and pop it in the window or in your reception room.
is my belief that if you do this, you are lowering the tone
of your establishment, and I quite frankly think you'd be better
to send those goods off an auction mart, preferably in a town
close by, and let them be put up for auction. You may in actual fact be surprised at the money you
get from an auction, it may be in excess of what you were going
to reduce it down to. The other point is, of course, that irrespective of what
you get for it, you get it immediately, it is not on display
in your establishment for up to several weeks or months, and
you are keeping your complete display clean, tidy and with high
quality stock, without any suggestions that some of your stock
is either old, sub-standard, or will not sell.
track of Sales
cash registers, of course, you don't have to pay cash for, and
you can pick them up on hire purchase, or by leasing them.
IMPORTANT IS COSTING
company allows a margin for error of cost against income of
only 50 cents in every $1,000. That's the only amount we can afford not to be accounted
goes on to say many many things which are relevant to any business,
but the main essence in his interview is the awareness that
they have of costs.
are inclined to think in photography, that we are working with
larger profit items than McDonalds will be, working with hamburgers,
but you may be surprised at the bottom line on each of your
how much profit do you make from a 5x4 or 5x5?
Unless you know this, how can you decide whether to put up your prices or not. How can you decide whether to carry on with weddings or to concentrate on those to get more income. Is your portrait business subsidizing your wedding business?
so on and so on....
must all become aware of just what our costs are, and what the
VIA A CASH REGISTER
perhaps they are not quite reasonable, but you can spread it
over 12 months with most shops and they will give you time to
pay, because times are hurting and cash registers aren't going
as well as they should be, but most people will talk turkey.
if you have a cash register, this means that you instantly get
an itemization of your sales. For example, if your sales are portraits, wedding, schools,
teams, promotions, frames, passport, commercial, albums and
so forth, as you add up the sale to your customer you can press
all these keys one at a time of course, and you put beside the
grand total and of course on the printout that you get, exactly
how much is being allocated to each department.
that's one side of it, you know how much money is coming in.
the other side, the money going out, there is no real reason
why you can't use the cash register as a method of keeping track
of your purchases, so that if in the first case, your money
coming in is on the first 10 keys, there is nothing to stop
you having the same headings on some of the other keys for the
same sections, So when you send an order to the lab, enter this
into the cash register as a portrait or wedding, add the films
on, so that you've got a cost of everything that is going out.
When you get a stock of frames in, enter into your cash register
You can have keys for rent, power, telephone, car etc.
if all these things are done as the sales are made, and as the
goods are purchased, this means at a drop of a hat you know
how much profit you're making in every section. This means that if you want to find out how much you've
made on frames, you get a total for money in and money out for
frames, add on what frames you have in stock and there you have
it. What profit,
if any you've made on frames.
of course know what your fixed costs are because you have itemized
them all out on the cash register keys, and as the accounts
come in, you key them in, and low and behold you know exactly
what your costs are right up to the very moment.
to find out your total sales of course, when it prints out the
total, you do have to do a little bit of more arithmetic than
if you were just using this as a method for accepting your cash,
but look at the advantages, you've got all your costs at a touch
of a finger at any one given moment.
course, the keys that cover the money you spend will have to
be covered up, and it would be very simple to make up a small
metal cover for that, just to drop in over those keys, so that
your staff have just the other keys they can see and they can
you have got any questions about this at all, don't hesitate
to ask the writer.
Elmore had the pleasure, or unpleasant job of doing the photographs
and did a fantastic job as Rod always does.
took the film from the photographs that were taken before the
wedding (yes they had the formals done first), rushed them off
to the lab and had 10x8's back to the reception. It of course created quite an stir amongst the guests
and the quality of the colour printing even I was proud of. They were done on a first off basis with no testing and
made us believe we could start trusting our video analyzer again.
Green from Edgeware just outside London uses two projectors
with a dissolve unit to show his trans views. This makes for a smooth change from one picture to another
which cannot be achieved any other way.
He has a third projector with slides of his range of frames photographed with a piece of black velvet in the center so that he can project the frame over the photograph at any size. This saves him having a large range of frames on display and can switch on the third projector at a moment and project it. He has his projectors concealed so that he can stand beside a wall, reach through a wall, press the necessary buttons and they show through three holes in the wall just like one would experience in a theatre. It made for a very, very professional presentation.
of the other photographers I first met in America was Peter
Dyer who just received his Fellowship in the English Assn. with a submission of wedding photographs. Peter has been to New Zealand for two Xmas's running
(his first visit was approximately 3 years ago). He has made contact with quite a few New Zealand photographers. To those Peter sends his best wishes and looks forward
to seeing you all again.
up a couple of cards at Gatwick Airport and I don't know what
Snowden's forte was but it certainly wasn't portraiture ... I
think if I had of been in his shoes I would of probably had
an electric Hasselblad and burnt off half a dozen 220 rolls
and out of that I would of got something of them looking right.
Next time you see me ask to see the cards, you won't believe them either.