went on to say that every one of us has predictable failure patterns.
Woznick, who was the lecturer, says that he is one of 12 people
qualified to teach this management faze which was developed by
Taibi Kahler, Ph.D.
I found this particular programme extremely interesting, I made miles of notes and it is really quite involved, so much so that this is all I will be putting in the newsletter about it except if you ever have the opportunity to attend this type of programme on information developed by Taibi Kahler I would urge you to do so.
basically was titled 'an experience in how to be happier in your
job' and again was Photo finish orientated but again I made miles
of notes. Here are a few of the one line headings.
one of these above headings has got sufficient material in it
to develop into a complete seminar so you can realize why I enjoyed
this particular seminar.
- The Difference Between Spending and Investing
is communication, however, you need a response which is the buyer.
If you are considering advertising you should select adverts and
put them into 2 piles, what you consider to be good and what you
consider to be bad. This
will aid you when planning your adverts.
In one studio you couldn't even lay out a photo album there was not sufficient bench space. Some of the studios were aiming for a higher priced clientele but it is my feeling that before they can move on to these they will have to sort out their space because people that can afford to buy high priced photographs do not live in 500 sq.foot houses. They usually live in houses of 3-5,000 sq.feet and consequently are used to a reasonable amount of space.
when they go into a studio which is cramped for space they will
naturally assume that it is not necessarily high class for this
quite frankly don't think I could afford to have as many photographs
as I would like as small as they are for the price most photographers
realize these prices have to be charged for photographers to make
an income but ask yourself if your daughter was getting married
and I did the Photography and
treated you as a normal customer and charge you my normal price
... how many 13x10
or 13x13 photographs would you be able to afford to buy?
Copies of my newsletter travel all over the world and one person in Canada that is on my mailing list sent me a letter with copies of price lists etc from Canada and I see that this particular studio which has a very nice price list, looks like a quality studio is selling 13x10 prints for $1 each. On one of my next visits to the States I am going to check this out to see what the story is however that is the price that appears on the price list.
accepting the fact that photographers need the $6 - $8 for a 13x10
to turn a profit ... Accepting
the fact that the larger the photograph the customer has in their
possession the better the advert is normally for the photographer.
Accepting the fact that the print cost goes up .63cents from a 13x10 to a 18x1~ ...12~ cents from a 18x1~ to a 25x20.....with a total difference between a 13x10 and a 25x20 of l87cents.
one was to double this price differential and make an album of
photographs in the larger size available to your clients at that
price you might be surprised at how many large photographs you
would be getting extra money because your current customers are
buying your smallest prints now and by trading them up you get
extra money you would not otherwise get. You have more profits on the albums because you sell more
pages and sell larger albums and the impact to the people viewing
the album is certainly much better on 25x20's than they are on
still has one or two problems with it in so much as what do you
do with all your first run proofs? Will they buy as many photographs? What does it do to your premium coverage that sells from
$1,000 - $3,000, these are very definitely problems.
is very nice having a premium coverage of $1,000 - $3,000 and
it is still probably possible by juggling a few things and perhaps
including video and the time at the coverage but if you can increase
your weddings because of this marketing move and make more money
on every wedding then surely this is the name of the game. For example you don't have to be very smart to work out
that if you get an extra $100 for every wedding and you do 50
weddings a year that's an extra $5,000 going straight into your
pocket. Give this
idea some of your positive thinking and let me know what problems
DO YOUR CUSTOMERS THINK OF YOU?
questions about what you want to find out and when you get the
answers decide if they are of merit and make the necessary changes
to your business so you get positive replies and when you start
getting all positive replies change the questions.
varying the questions so that you can fine tune your business
to give your customers
the things that they want ... are you open the right hours? do they find your sales staff
helpful? there are thousands of questions that you need to know
from your clients so that you can stay in business ... you are doing what they call market re . All the large companies do it and because they do it they
stay up as leaders in their particular field and stay the size
that they are.
word of warning, however, make the questionnaire simple and wherever
possible give a list of varying answers and make no provision
for the customers name and address to go on the questionnaire. Give them a stamped addressed envelope with no codes or
indications as to whom it came from. If you get 12 lousy reports, it doesn't really matter who
sent them to you it is time you started looking at your act.
let us give you the world's simplest course of accounting: you
have two sides on one sheet of paper one side labeled IN the other
side labeled OUT.
the IN you will place all the money you get in from that particular
job Under the OUT you will list all the money you have spent on
you have finished if you subtract one from the other you will
get a result which will either be profit or loss.
just now successfully completed the world's simplest course on
examples I'm giving you will get it down to your gross profit
(that is before your overheads are taken out) and your accountant
can give you a figure that you can apply to that so that you can
in actual fact see what your nett profit is.
is extremely important that you do these exercises for every job
so that you know what proportion of your business is making money
and what portion of your business is not making money.
first essence of the whole costing exercise is a simple sheet
of card somewhat like the photocopy listed as the "Worksheet". This card should be designed to go into your negative bag
so that approximately half an inch of it is poking out the top
therefore it is easily accessible. This sits in your negative bag because every time you handle
any job at all you normally have to refer to your negative bag
where the orders and negatives etc are.
headings are headings that you will work out for yourself and
you type them up onto a master on which you will draw lines and
you'll find in your town somewhere a photocopier that can copy
your master onto light card about the thickness of a photograph
or a family record cover. You should at any time only get sufficient of these cards
to last just about a fortnight so that if one
of your headings are wrong you can change it on your master and
hey presto you
have some more originals which fit the circumstance as you need
them NOW rather than waiting for a couple of hundred to be used
I recommend that your normal headings are written in there and this will in actual fact save you work handwriting them in on each card because the more you have to handwrite in the less likely you are to complete the exercise.