course all that garages in town are another prospect for a group
photograph. And of course do not forget all the other service
organizations like the Fire Brigade, St Johns, the Police, the
Traffic Department, the Social Welfare, the Post Office, local
branch of your Insurance Companies, Banks, as I said the list
can finish these photographs in the normal team type of mount
or alternatively have a line negative made and produce prints
with all the names underneath.
workplace is the place where most people spend the majority
of their daylight hours.
is often where they make friendships that last the rest of their
lives and the employer can bond this relationship by regularly
recording his staff from year to year which will of course let
the newcomers see just how long various people have been with
the company and if it is done on a yearly basis they will be
able to trace the progress of a person from office boy through
to Managing Director.
is a tremendous record of the company being able to see how
a wonderful talking point, remember when Margaret or George
was working for us, we only had three staff then and look Sam
is still with us and he is now supervisor to 50 people.
a small price to pay for such a valuable record.
they are paying a printer to come up with some creation, good,
bad or otherwise, which they pass out to their public knowing
full well that unless it is a personal contact that is regularly
made, the card will be thrown away in a very short time.
we are talking of two different cards, one to their customers
and one to their friends.
you start showing people that Christmas Cards are available,
how do you expect people to think about them.
you talk to your customers and at the time you do the sitting,
tell them about all the marvellous things they can do with photographs,
how do you expect them to know.
does he thinks he has for customers, mind readers ?
time you point your finger at somebody else there is three pointing
right back at you.
you are the cause as to why you do not have sufficient business,
you are the cause as to why people do not know how they can
use photographs, you are the cause because you do not speak
to your customers and they do not know what is available, they
do not know how to use the photographs, they do not know what
is acceptable, they know nothing so
they keep their money and they go down the road and spend it
on a refrigerator, washing machine, stereo or something else
unnecessary instead of spending the money with you, the photographer.
couple who were thought they owned the copyright (see explanation
about copyright later) merely stamped copyright on the back
of their photographs without telling their clients what the
word copyright meant and what they were entitled to do with
the photograph and were not entitled to do.
of them that owned the copyright had sent a letter to all the
Develop and Process houses in town making them aware that they
the photographer owned the copyright, why they owned the copyright
and that they were prepared to back up their copyright in Court.
they complain about their customers copying their photographs,
they blame their customers and the people that do the copying
when it is in actual fact themselves that need to inform the
client, need to set up a PR exercise and need to keep their
these things I am mentioning are the difference between making
money and not making money, it should be of vital concern to
= NEW BUSINESS
was extremely interested, thought it was a beautiful finish,
yes he could name three photographers in town, yes he did have
photographs hanging on the wall, what were they of? His ancestors, no he had not got around to having his
family group photograph yet but ONE DAY he would ring up the
photographer that had done the copies and arrange an appointment.
unfortunately we here in New Zealand live on a different scale,
however there is still nothing to stop you passing out invitational
sitting cards to the person that puts gas into your car, to
the people that do your dry-cleaning, to the girl on the checkout
GIVE THEM BUSINESS EXPECT BUSINESS IN RETURN.
the parents do not want to be photographed with their children,
but their parents (the Grandparents) are only too happy to have
a photograph with their Grandchild and whilst the Grandparents
are in being photographed with their Grandchildren
you will naturally photograph the Grandparents by themselves
and as a great number of New Zealand Grandparents do not know
what to spend their money on.. .their house is paid for, their
car is paid for, their kids are off their hands, they have got
money sitting in the bank, so why not show them how to spend
some money. Why
not show them what they can do with photographs, why not show
them that it is not a bad thing to give photographs.
ARE YOU IN BUSINESS
is unless of course you are in a very large City, like Auckland,
with sufficient population that you can get sufficient clients
that have exactly the same taste as you and are prepared to
pay you money to do just that narrow range of products that
businesses in new Zealand and even most of those in Auckland
can not afford to have blinkers on like so described.
are in business for one reason only, and that is to make money,
if you are not making money you are not in business, you are
merely enjoying a hobby, I certainly hope that if this describes
you that you have an independent income.
would then appear to me if you were knocking on peoples doors
asking them to be photographed you would own the copyright. If you were participating in a third party promotion
where somebody gave a person a voucher to be photographed and
then they came to you, the third party would own the copyright.
could be a fairly hard thing to ask a person to sign there telling
them they are assigning the copyright to you and this basically
means that you are the only person that can reproduce this particular
photograph under any circumstances and is they do disappear
off and get it copied you will sue them,
I can not see many people putting pen to paper. Of course if you ask them to sign it without telling them the full implications of the signature, will a Judge be sympathetic?