NEWSLETTER FOR THE END OF '82
OF FILM WITH AN RB67
he has found out what caused his problem and it was.... Caused
by going to and from a Polaroid back.
Polaroid back for the RB67 requires that you take the 120 magazine
mounting off for the Polaroid back to go on the camera.
problem arises when you go to put the magazine back on again
it can appear as if the magazine is on correctly, in other words
it will lock in and everything, except it may not be quite
in square, which of course will allow a little bit of light
to leak through in strongly lit conditions.
say this could not happen to me, as I would see it, because
believe me the photographer that got caught is no novice so
if you are changing from Polaroid to negative and back again,
Pemberton has told me that he experienced a light Leak problem
and he finally traced it to what he calls a piece of masking
paper in behind the mirror.
had come unstuck and light was getting in through that when
he was outside. Evidently thats all that seals the mirror off when the
mirror is in the down position.
if you get an unusual fogging have a look in behind the mirror
and see if a piece of masking paper is loose or has dropped
the customer right
way of making sure that it is a good year for you is to make
sure that every customer that step through the door is treated
like a King.
should treat every customer that steps through the door as if
he may be your last customer.
time with him and sell him, rather dashing through the sale
and pushing him out the door to get ready for the next customer
who may be or may not be stepping through the door.
those passport customers who step through the door....
You know that in theory you are supposed to do a portrait of
them it could be time to start considering doing this now.
sittings.. ..Don't hand these out holus bolus but hand them
out with due calculation in looking at who could be a prospect.
better still... do
they have money to spend??
its time to start considering premier proofs instead of 5x4s
or 5x5s and using your print projector to make up the difference.
must start planning some sort of promotion to be going on throughout
you take too many photographs at weddings and you can tell this
by your returns box start looking at what you are taking and
stop taking those
photographs that always get returned or if you have a heavy
trigger finger outside the church and take 6 photos instead
of one start looking at what you are doing in that aspect.
you do do not stop promoting promoting promoting.
FOR JUNE 1983
frankly I would be hard pushed to do this, but I know they must
be about.... I can probably name about two to three people who
I would go to for a photograph. There are probably lots of others, are you one of them?
so, drop me a line with some previews of a business executive
you have done recently and give me ammunition so that when I
write to somebody like Rank Xerox, whose
YOU A PROFESSIONAL
you a professional in photography?
you do more than just take money?
that particular stage the rest of the class were in all different
areas, however, as soon as they saw that there was some action
in the wind, they came down to observe what was happening no problems, as that is what the class was all about.... THEN
or two decided that they would try to help the photographer
in either making me smile or adding props in exactly the same manner that the guests or the ones
in a bridal party would help and no doubt be frowned upon
by the same people who were "helping " in this case.
you respect the inter-reaction between the photographer and
his subject or do you try to help the photographer?
can't think of any other so-called professional who would do
a doctor wouldn't rush up and help with an operation if he happened
to be passing a hospital, nor would a lawyer rush in and help
defend a client if he just happened to be passing a courthouse,
even a plumber wouldn't rush over and help another plumber do
his job if he was in the area , so just think before you "help"
another photographer next time.
Is it professional? Is it even the conduct of a tradesman?
seems to be something about a person having a photograph taken
that brings out the worst in those that do not know better.
say, "Here's a person being photographed, let's see if
we can make him laugh".
will not let them use the $25 certificate on the sitting fee
but it must apply to the photographs.
for AUGUST 1983 Volume No 64
would suggest that the guarantee could be something like this
- that it be unconditional for, say three years, and then after
that, for the following five years, say, 25% of your price list,
the next five years, 50% of your price list, the next five years
and older, 75% of your price list.
doing this you have established, at the point of sale your warranty
on this particular photograph. This would then mean that if the photograph was to fade,
come up in spots, be damaged by the frame dropping on the ground
and the glass damaging the photograph, they would know under
what conditions you were prepared to replace that photograph.
could be in the form of a little sticker that goes on the back
of every photograph and you could possibly date it and sign
it in their presence, making a point that you are guaranteeing
the photograph unconditionally for that period of time.
of course, could boost your frame sales as it would apply only
to those photographs for which your customers have purchased
frames and allowed you to frame it.
suggest you make it unconditional for the number of years that
you feel comfortable with as then it saves you having to dream
up all the circumstances that you won't replace it within.
swung off at 9 o'clock to a real exciting course on marketing
with Ronald Friedman, who is a Marketing and Management Consultant
from America, currently employed as Senior Lecturer in Marketing
at the University of Otago.
had had some research on the Wedding and Portrait Industry and what he found was not very heartening. The general image that photographers have with the public
is not very high, and the general public's knowledge of the
P.P.A. was, in actual fact, rather dismal.
Monday morning's program was worthwhile attending the Convention
for and we will certainly be hearing more on this from Ronald
Friedman through our Close Up magazine.
AND GENERAL GROUP MEETING
see this new qualification as a method of making the Association
better known as a quality organization to members of the general
public and also this qualification will be something that will
give non-members of our Association some sort of impetus to