about 15 years From 1977 to 1991 I wrote a monthly newsletter
telling my customers about ways of promoting their business,
ideas on marketing, production in the lab, new processes being
introduced, my views of what was happening around New Zealand,
what I saw overseas and anything else that came to mind.
In all there were 109 monthly volumes many over 20 A4 pages
2010 in redesigning these web pages without changing the content I am surprised as to how "TODAY" the articles are, just some minor changes because of the changes to technology there is still good tips on how to really make money from Pro Photography!
one 1977, 78, 79, 81 Comments
by Ken Whitmire. Studio flash units. Three-panel
baby promotion. Telephone solicitation. Batteries. Writing
a letter that is convincing. The best printing instructions
I ever had at the lab.
two 1979 Marks
on prints and printfinishing. Inter changeable back
cameras. Report from North Carolina. Alma Evans. Commercial
photography. Ed deCroce. Leon Kennamer. Van Moore. A morning
with Harold Bovee. Tom and Jo Alice McDonald. Rocky Gunn.
three 1978, 79 A
successful portrait promotion. How
soft is an umbrella. Wedding contracts. Customer complaints. How to predict your profit
twelve months ahead and achieve it
four 1981 A refresher course on studio procedure and sales
in 6300 words.. a must for all out to make money.
five 1982 Where
have all the photographers gone? More people are displaying large prints. Junk
mail. Direct mail. Increase your profits. Every
family is together at some time. Family
groups. Selling. Promotions.
six 1981 Bill
Brown. Convention at Las Vegas. Wedding survey (by Kodak
USA). Did these weddings have photographs? How were the
professionals chosen? How
many photographers were considered for the job? What made
the Bride make her final choice? What were they offered?
1980 US$). The photographers. Income. Things you
can do to improve your business. Those with no photographer.
Image. Straight business advice. Income. Selling extra
seven 1982 "Plan and promote". Now just what
"Professionalism" is. On to
albums. What about the over forties. What sort of customers
do you have? You
can only sell what you show.
1982, 83 Fogging
of film with an RB67. Treat the customer right. Business
executives. Are you a Professional in Photography? Promotion
ideas. Guarantees. Re on the wedding and portrait industry
1983 The economy. Balloons
. Professional Photographers of
Indiana. Linda Lapp & Four classes of people
. Quality for money
. Love clusters
Hart talks in Managing Technological change
sales aid for studios. "on smiles" Ian Hawthorne. Important words
Friedman. Direct marketing seminar. How good is direct
mail ? Credit cards. More on the Direct mail seminar.
John Pforr say's. Know all about your customer. How sharp
are your negatives. D.H.Moore Peregrinations:
is your market. How to sell large portraits
. A Kodak
fourteen 1984 Portrait
fifteen 1987, 88 Ideas that did not work
have reproducing these volumes on these pages with the Lab
stuff removed.....you will find the subjects are still relevant
with minor or major updating
here are... 145 A4 pages consisting of 75,183 words on Business Ideas
for the Wedding & Portrait Studio....it is spread over
27 Web pages....good luck with the information.
sixteen 1983 History Gerhard
Bakker. What is a trans-proof. Stains on prints... When
you mount them
. Adris Apse.
seventeen 1983 Why
should anyone buy your photos. We are in the memory
business. The best. The new vogue look. How can you
convince them? Appointments
. 20 x 16 verses 5
. Family album
. Worldly goods.
eighteen 1984, 85 Selling.
Teach your community
. The Yale University Art
gallery. Paul Yaffe.
nineteen 1985 $15.00
gift certificate. Report
on seminars . Parental responsibility. Prove. 18
year olds. Your customers. The Limited
. Titbits. Selling
twenty 1985 All
is not lost. The Prince of Wales and the Royal kids.
What is your image? Keeping track of sales. How
important is costing how important is costing. Costing
via a cash register. Adrianne's wedding. Trans proofs.
Book every Wedding. English photographers
twenty-one 1986 St.
Louis. Norfolk, Virginia. Desmond Groves in Harrods.
Print finishing - negative retouching
. Charles' fellowship. Spotting. Rugby
. Developing and energizing relationships with employees
twenty-two 1986 Improving
. Advertising - the difference between spending
. Wedding prices
. The studios
. What do your customers think of you?
twenty-three 1988 Business
groups. Pricing. Professionalism. At the end. Items.
twenty-four 1988 Business
cards. German business cards. Christmas cards. Dumb
customers. Commercial photography. Photographs being
copied. Canvas = new business. Time stands still. Invitational
sittings. Spread your purchases. You give them business
expect business in return..
twenty-five 1988 Your
mailing list. Get your work around. Third party promotion.
New customers. Try, try, try again. That won't work
here…thats American. Perhaps an item for your price
after your Customer. The Professional Market In N.Z.
Colour copy machines. Wedding photography. Weddings
& video. Advertising.
customers. The wow shot. Wedding photography. Business
cycles. 1909 and 1990.
wedding coverage; If you don't own it, how can you sell
it? If you want to keep weddings; Wedding styles for
1991; Keep your photographers; Cellular telephones &